30 Seconds is a fast-paced general knowledge game. Players generally play in teams of two or four. One player must guess a word from their teammate's explanation, much like Charades, with the aim to guess as many possible answers in 30 seconds. The main restriction on the explanation is that it may not contain the actual word or part of the word.

Each team moves a token along a track formed by a sequence of squares. Each square has a different picture on it. Each round the team draws a card and then has 30 seconds to explain up to five different words printed on that card. The team can move forward one square for each correct answer. The objective is to reach the end of the track first.